LYNN S. MCCLINTOCK
WHAT I DO BEST
Tested management skills, bold creativity, intricate knowledge of the entertainment industry and an innate passion for marketing/promotions/publicity, printed collateral and the written word.
❖ Capacity to think artistically while implementing concepts systematically.
❖ Production (print collateral, Photoshop, promotional items, events)
❖ Ability to manage multiple projects within budgetary constraints
❖ Proven ability to deliver under stringent deadlines
❖ Marketing, promotions and publicity
❖ Editorial skills (social media, press releases, bios, news and features)
❖ Research skills and the analytical ability to implement findings
Bachelors of Science in Journalism, Honors graduate (magazine sequence)
University of Texas at Austin
2005-2018 Fly Pelican productions, inc (self employed)
Vice President of small production company. Manage investments, organization, affiliations, calendar, bank reconciliation and day-to-day operations contact.
2008-2010 Pathology Brand, Creative Consultant (Draven Godwin, PhD)
Work with line creator to design and implement vision of PXY, a progressive clothing line using psychological imagery and lyrical content to provoke thought and discussion. Marketing, signage, manage production, budgets, web design, vendors.
2007 Production Director, Puscifer Entertainment (Maynard Keenan)
Produce artist’s independent domestic and international record release. Collaborate with artist and graphic artist during creative process. Create budgets, gather bids, liaise with RED/Sony BMG Music Entertainment and manage vendors. Organize printing, disc replication, assembly and shipping timelines to meet anticipated release date. Concept and create marketing tools for record release. Merch for artist’s retail web store.
2002-2006 Creative Services Director/Marketing, G4 Media (Comcast)
Work with team to model ideas, stunts and award-winning creative elements to further consumer and industry brand identification. Direct production of all network collateral, marketing materials and premiums. Manage design and construction of exhibits for special events and national trade shows from conception to fruition.
2000-2002 Promotions Coordinator, Xingmail, Inc. (Lava/Atlantic)
Coordinate with artist management to develop web promotions designed to increase traffic and promote membership to artists’ email service. Assist A&R managers in artist relations and marketing of artist activities through their email community. Assist web masters with content and style of web promotions.
1996-2000 Affiliate Relations Representative, Global Satellite Network (Chancellor Media Corporation)
Write one-sheets and recaps of weekly live broadcasts to promote award-winning nationally syndicated radio shows. Develop working relationships with top-market program directors to negotiate contracts with stations to air shows. Generate new show ideas and create fresh marketing concepts.
TRADE SHOW AND EVENTS:
Conceptualize creative strategy (as directed by marketing, sales and programming) with award-winning creative team and then manage overall budget and vendors to implement creative plan. Which includes booth design and set-up, furniture selection, production of all signage, print ads, invitations, sales packages and premium giveaways, staff uniforms and publicity stunts.
- E3(May 2003-2005)
- GPHORIA(July 2003-2005)
- NCTA(May 2003-2005)
- UPFRONT(2003-2005) Award-winning direct mail campaign 2003 Promax/BDA
- CES(January 2005)
- CTAM(July 2005)
Fulfill parameters of creative briefings to design and produce all promotional products and marketing tools for company-wide departments, all the while staying within respective departmental budgetary restraints.
- Direct Mail Campaigns-Sales, Marketing, PR
- Signage– Sales, Marketing, PR, Programming
- Web Banners– Marketing
- Print Ads– Marketing
- POP In-Store Promotions– Sales and Marketing
- PR Kits– Public Relations
- Launch Kits– Sales
- Car Wraps and Decals– Marketing and Programming
- Network-Branded Video Game Cabinets– Sales
Manage the creative for all premiums and G4 swag items. Which involves researching latest pop culture trends to produce pieces that actually ‘live’ to promote brand identity. Develop and maintain positive working relationships with vendors.
- Various Show Specific (Programming)
Shirts, hats, coasters, napkins, key chains, mugs, bags, floor decals, backpacks…
General Network Swag (SALES)
Hats, shirts, messenger bags, laptop covers, magnets, calendars, notebooks, blankets…
NETWORK CORPORATE IDENTITY ITEMS
Conceptualize and work with print designer to create in-house brand identity items.
- G4 Stationery/Brand Identity items
- Power Point Presentations (Sales Pitch)
- Holiday Greeting Cards